Every empire starts on Day One.
Vendor Quest — Level 1
Seed
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vendors
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🏪
First Vendor Signed
Decorator #1 on board
+200 XP
Quick Update
🏪 Vendors
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📋 Briefs
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✅ Bookings
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Social Media Command
Instagram @weave.decova
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followers
📸 Update followers
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LinkedIn
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followers
💼 Update followers
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Posts Published
✍️ Total posts
0
📆 This week
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Goal: 3 posts/week
Leads From Social
💬 Instagram DMs
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📱 WhatsApp leads
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Total social leads
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Follower Milestones
Quest Log
Decova vs WeddingBazaar
They have millions in funding. Thousands of vendors. Years of history. And yet — on every feature that actually matters — Decova wins. This is your edge.
Feature
DECOVA
WeddingBazaar
Decova 8 — WeddingBazaar 0
On paper. Now prove it in reality. One vendor at a time.
This Week's Actions
0/8
Content Planner
Weekly Posting Calendar
Content Idea Bank — 0/10 used
Social Media Strategy
The Core Philosophy
Don't announce. Intrigue.
Most brands launch by saying "We're open for business!" Nobody cares. Instead you make people feel something before they know what you do. You build an audience that wants to know. By the time you reveal Decova — they're already leaning in.
The 4-Phase Launch Strategy
01
The Curiosity Phase
Weeks 1–2 · Before any reveal
Start Here
Post beautiful, mysterious content. No logo. No name. No "coming soon." Just images, questions, and observations that make people stop scrolling. The account name @weave.decova does the teasing for you.
Post Ideas — Copy & Post Immediately
Post 1 — The Question
"How many hours did you spend finding your wedding decorator? We asked 50 brides in Mumbai. The average answer broke our heart."
Visual: A stunning decorated mandap. No text overlay. Let the caption do the work.
#MumbaiWedding #WeddingDecor #BridalDiaries #WeddingPlanning #MumbaiEvents
Post 2 — The Observation
"The decorator who did this mandap charges ₹80,000. The one next door charges ₹3,20,000 for the same look. Same flowers. Same drapes. Both are in Navi Mumbai. The gap isn't skill — it's discovery."
Visual: Two side-by-side mandap photos, similar aesthetic. No branding.
#WeddingBudget #WeddingTips #NaviMumbaiWedding #WeddingVendors
Post 3 — The Story
"My friend spent 6 weekends visiting decorators before her wedding. On the 7th weekend she cried in the car. Not from happiness. From exhaustion. There has to be a better way."
Visual: A single beautiful detail shot — marigold strings, a diya, draped fabric. Intimate and warm.
#BridalStories #WeddingSeason #IndianWedding #WeddingPlanning2026
Post 4 — The Tease (Reel/Story)
"Something is being woven. Reveal soon."
Visual: A slow close-up of marigold garlands being strung, or fabric being draped. 7-second reel. No music needed — the visual does everything. Post as both Reel and Story.
#ComingSoon #WatchThisSpace
02
The Credibility Phase
Weeks 3–4 · Build trust before reveal
Start showing that you know this industry deeply. Education posts. Insider knowledge. Make the audience feel like they're getting access to something they couldn't find anywhere else.
Post 5 — The Education (Save-worthy)
"5 questions you must ask before booking a wedding decorator in Mumbai. Most couples skip question 3 and regret it. 🧵"
Thread: 1. Do you own your props or rent? 2. Who is the actual on-day team? 3. Have you done this venue before? 4. What happens if something breaks? 5. Can I see your last 3 real weddings — not portfolio edits?
Carousel: One question per slide. Clean, readable. This will get saved 200+ times.
Post 6 — The Behind the Scenes
"I spent the last 3 weeks meeting decorators across Navi Mumbai. Here's what I found. [Photo dump — 6 photos of different vendor setups, props, warehouses]"
This builds massive credibility. You're doing real work. Show it. Don't explain Decova yet.
Post 7 — The Trend Hook
"Mumbai brides in 2026 are asking for this. Minimal floral, warm lighting, no plastic. The maximalist mandap era is over. Here's what's replacing it."
Carousel with 5 trend images. Each slide = one trend. Last slide = "We're building something for this new era."
03
The Reveal Phase
Week 5 · The moment
By now you have followers who are curious, trust you, and are waiting. The reveal lands with weight because you earned it. Not because you announced it.
The Launch Post — Reel
"You asked what we're building. Here it is."
Reel: 30-second brand film. Show the logo animating in. Show the weave. Show the wordmark. Voice or text overlay: "Tell us your dream. We find your decorator. In 48 hours. decova.in"
This is your biggest post. Boost it with ₹500 in Meta ads targeting Mumbai brides 24–35.
Follow-up Post — Same Day
"DM us the word DECOVA. First 10 couples get their decoration brief curated for free. No strings. Just our way of saying thank you for waiting."
This converts followers to leads on day 1. The DM keyword creates engagement signals that boost the algorithm.
04
The Momentum Phase
Week 6+ · Keep building
Post consistently. Mix content types. Every post has one job — bring you one step closer to your next booking or your next vendor.
Monday — Education
Save-worthy tip. Wedding planning advice. Things no one tells brides.
Wednesday — Vendor Spotlight
Feature one vendor. Their story, their best work, their specialty. Tag them.
Friday — Social Proof
Screenshot a happy WhatsApp. A thank you DM. A before/after. Real beats perfect.
Sunday Story — Personal
Behind the scenes. Planning next week. What you learned. Founders who show themselves win.
10 Rules — Never Break These
1. Never post without a visual. Every caption needs a photo or reel. Even a simple flat lay works.
2. Reply to every DM and comment within 2 hours for the first 3 months. The algorithm rewards fast replies with reach.
3. Never use stock photos. Real venue, real work, real people only. Authenticity is your edge over funded competitors.
4. The first line of every caption decides if they read further. Write 5 versions of the first line before posting.
5. 3 posts per week minimum. Consistency beats quality. Posting 3x/week for a year beats 1 viral post and silence.
6. End every caption with a question or a call to action. "Which would you choose?" "DM us your venue." "Save this for later."
7. Use 5–8 hashtags, not 30. Instagram deprioritises hashtag-stuffed posts. Fewer, more targeted is better.
8. Post Reels even if imperfect. Instagram's algorithm gives Reels 4× the organic reach of static posts right now.
9. Share every post to Stories immediately. Stories reach people who missed the main post in the feed.
10. Your wedding is your first case study. Document everything — the search, the brief, the vendor you chose, the setup, the result. That's 20 posts right there.
Your Exact First Week — Day by Day
Day 1
Upload profile pic. Set bio to: "Weaving decoration into your celebration ✦ Mumbai · Coming soon → decova.in" Post the Question post (Post 1 above). WhatsApp 3 decorators from your wedding contacts.
Day 3
Post the Observation post (Post 2). Follow 50 Mumbai wedding accounts — photographers, planners, venues, bridal wear. They will follow back.
Day 5
Post the Story post (Post 3). Add a poll to Stories: "How long did you spend searching for your decorator? Under 2 weeks / Over a month." Every response is a lead.
Day 7
Post the Tease Reel (Post 4). By end of week 1 you should have 30–80 followers and at least 3 DMs asking what Decova is. That's your signal it's working.
What to Photograph Right Now
📸 Marigold garlands at a local flower market
📸 Close-up of fabric draping — silk, net, velvet
📸 A decorator's prop warehouse
📸 Your own wedding décor (you have this)
📸 A beautiful mandap, any angle, any venue
📸 Diyas, candles, fairy lights at golden hour
📸 You — working on a laptop, at a vendor meeting, planning
Bio Evolution — Update as You Grow
Week 1–2 (now)
Weaving decoration into your celebration ✦
Mumbai · Something is coming
→ decova.in
Week 5 (post-reveal)
India's decoration concierge ✦
Tell us your dream. We find your decorator.
48 hours · Mumbai → decova.in
After first booking
Decoration concierge · Mumbai ✦
Trusted by [N] couples · [M] vendors
Submit your brief → decova.in
The Decova Mark — Explained
01
Sacred Thread
Continuous wound gold thread — layered strokes creating rope texture. Rotates slowly. Like the mangalsutra.
02
Four Diagonal Petals
Sit between the weave arms at 45°, 135°, 225°, 315°. Rotate with the thread. The four directions of celebration.
03
Calligraphic Weave
Two crossing arms — thick outer border, thin inner edge. Like a mehndi artist's loaded brush. Customer vision × decorator craft.
deco va
04
Six-Petal Lotus Crown
The jewel is a lotus — six petals at 60° each. Sacred bloom. No black dot. Pure gold family. India's most auspicious flower.
05
The Pulsing Core
Tiny gold dot at centre. Breathes gently. The singular moment the couple walks in and sees exactly what they dreamed.
06
All Gold. One Family.
Every element uses the same gold palette. #E8C97A → #C9A84C → #A07828. One material. Hammered. Indivisible.
deco
French · Latin
to make beautiful
+
va
Sanskrit · वा
to weave · to flow
=
deco va
Weaving decoration
India's decoration concierge
Typography
Cormorant Garamond
Display, wordmark "deco", headings. Weight 200–500. Elegant, refined, luxury serif.
Yatra One
Wordmark "va". Indian script aesthetic. Sanskrit soul.
DM Sans
Body text, UI labels. Weight 300–500.
Colour Palette
Ivory #FDFAF5
Primary background, light mode
Cream #F2EBD9
Secondary background, cards
Gold Light #E8C97A
Primary accent, "va", highlights
Gold #C9A84C
Primary brand gold, weave
Gold Deep #A07828
Shadows, depth, outlines
Deep #1C1208
Primary dark background
Terracotta #C4725A
Secondary accent, buttons
Brand Voice
Tagline
"Weaving decoration into your celebration."
Tone
Warm. Confident. Premium but not cold. Nykaa energy — modern Indian, digital native, not traditional.
Domain
decova.in
Registered · Namecheap
Instagram
@weave.decova
Handle secured · Day 1
Founded
May 18, 2026 · Mumbai
Market Research & Business Model
What is Decova
India's first decoration concierge for weddings and celebrations.
Customer submits one brief → curated vendor match in 48 hours → AI visualizer shows decorated venue → booking confirmed end-to-end. No searching, no comparing, no stress. For decorators: inventory management, qualified leads, rental marketplace, working capital — one platform.
Market Size
₹1,00,000 Cr+
Indian wedding industry annual size
~15–20%
Spent on décor per wedding on average
1.5 Cr+
Weddings per year in India
The Problem We Solve
😰 Couples spend weeks searching for decorators — no trusted platform
📸 Can't visualise how venue will look before booking
💸 Decorator pricing is opaque — couples get overcharged
🏪 Vendors have no digital presence, no lead gen, no inventory tools
💰 Vendors waste capital on idle props sitting in storage
Unit Economics
Avg décor booking
₹1.5L per wedding
Commission (15%)
₹22,500 per booking
+ Curation fee
₹1,000–2,000
Total per booking
₹24,000–25,000
Revenue Streams — All 9
1. Customer Curation Fee
₹1,000–2,000 per brief submitted. Payable upfront.
2. Vendor Commission
12–15% per confirmed booking. Primary revenue driver.
3. Decova Pro SaaS
₹999–2,999/month vendor subscription. Inventory + leads.
4. P2P Rental Marketplace
10% fee on prop rentals between vendors.
5. Decova Lens (AI)
₹499 per visualizer pack. Venue photo → decorated render.
6. Decova Capital
NBFC partnership. Vendor financing against bookings.
7. Decova Protect
Event insurance distribution. Acko/Digit partnership.
8. Featured Listings
Vendors pay for premium placement in search results.
9. Decova Insights
Trend data sold to brands and suppliers.
5-Year Revenue Projection
Year Revenue Focus Cities
Year 1 ₹19–28L Manual concierge only. Validate with 20+ bookings. Mumbai/Navi Mumbai
Year 2 ₹55–65L Vendor SaaS live. AI Visualizer launched. Mumbai + Pune
Year 3 ₹1.8–2.2 Cr Platform transition. Marketplace + B2B. Series A possible. 3 cities
Year 4 ₹6–8 Cr All revenue streams live. Capital + Insurance. 8 cities
Year 5 ₹22–25 Cr Pan-India. Exit at 5x = ₹100Cr+. Series A ready. Pan-India
Tech Stack
Frontend
⬡ Next.js 14 (App Router) — Vercel
⬡ Tailwind CSS + shadcn/ui
⬡ Framer Motion + TanStack Query
⬡ ReactFlow (vendor dashboard)
Backend
⬡ FastAPI (Python) — Railway
⬡ PostgreSQL on Supabase
⬡ Neo4j Aura (vendor matching)
⬡ Redis via Upstash
AI Layer
⬡ Claude API — brief processor, insights
⬡ Replicate + Flux (Decova Lens)
⬡ pgvector semantic matching
Infrastructure
⬡ Cloudflare R2 (zero egress)
⬡ Razorpay + Cashfree payouts
⬡ Interakt (WhatsApp API)
⬡ PostHog + Sentry + Axiom
Year 1 Strategy — Non-Negotiable Rules
✓ Start in Navi Mumbai / Mumbai only. Expand only when Mumbai runs without founder.
✓ Year 1 = manual concierge only. No platform build until 20+ bookings done manually.
✓ WhatsApp 3 decorators from your wedding contacts. This week. Today.
✓ Target audience: Nykaa energy — modern Indian woman, digital native, 25–35.
✓ Post 3x/week minimum on @weave.decova. Consistency beats quality early on.
Exit Scenarios
Acquisition — Year 5
₹100Cr+
5× revenue multiple on ₹22–25Cr ARR. WeddingBazaar, Zomato, or strategic buyer.
Series A — Year 3
₹50L+ ARR trigger
When Mumbai runs without founder and expansion to 3 cities proven.
Full-time Switch
18–24 months
Leave JPMC when revenue justifies. Run alongside for the first phase.
Deploy War Room to Vercel
This War Room is a single decova-war-room.html file. No build step. No dependencies. Deploy in under 5 minutes — free forever on Vercel.
1
Drag & Drop — 2 minutes, no setup
Easiest
1
Go to vercel.com → Sign in with GitHub
2
Click Add New → Project
3
Scroll down → "Deploy from folder" → Drag the decova-war-room.html file
✓
Live at decova-war-room.vercel.app
2
GitHub — Auto-deploys on every update
Recommended
# In Mac terminal
mkdir decova-warroom && cd decova-warroom
cp ~/Downloads/decova-war-room.html index.html
git init
git add . && git commit -m "Decova War Room — Day 1"
gh repo create decova-warroom --private --push --source=.
# Then on vercel.com → Import from GitHub → select decova-warroom → Deploy
Every time you update the file and push to GitHub — Vercel auto-redeploys. Your live URL always stays current.
3
Vercel CLI — 30 seconds
npm i -g vercel
mkdir decova-warroom
cp ~/Downloads/decova-war-room.html decova-warroom/index.html
cd decova-warroom && vercel --prod
Add Custom Domain (Optional)
After deployment: Vercel dashboard → your project → Settings → Domains → Add warroom.decova.in → Update DNS on Namecheap with the CNAME Vercel gives you. Takes ~5 minutes to propagate.
One Important Note
Data saves to localStorage — tied to the browser. Opening on a different device starts fresh. If you want data to sync across devices, we can add a simple Supabase or JSONBin backend — about 2 hours of work.
✓ Works offline after first load
✓ Free forever on Vercel
✓ No server needed
⚠ Data is per-browser only
Brand Assets — Instagram Profile Images
Screenshot each square below and upload directly to @weave.decova. Instagram crops to a circle automatically. All three versions use the exact Cormorant Garamond + Yatra One font pairing.
Dark
deco va
WEAVING DECORATION INTO YOUR CELEBRATION
Signature brand · Use as profile pic
Light
deco va
WEAVING DECORATION INTO YOUR CELEBRATION
Editorial · Wedding season posts
Vibrant
deco va
WEAVING DECORATION INTO YOUR CELEBRATION
Festival energy · Reels covers
How it looks on Instagram — Circular crop preview
deco va
Dark · 110px grid
deco va
Light · 110px grid
deco va
Vibrant · 110px grid
Screenshot any square version above · Crop tightly · Upload to @weave.decova
Instagram will crop to circle automatically at the border
Build Diary
What happened today?
🎉
Quest Complete!